Mobikwik aka Mobile Freedom.
Mobikwik ( www.mobikwik.com) stands for the "kwikest" way to mobile freedom. The motto of mobikwik is - "the kwikest way to mobile freedom". Freedom from mediocre plans, mediocre customer service and mediocre applications.
They are a first startup of its kind in India. They aim to become India's number 1 non-carrier destination for voice,data and applications. What this implies is that you can today buy prepaid mobile recharge and wireless data plans from mobikwik for all mobile operators across all locations in India. They are gearing up to launch a premium application suite with only the best applications from the planet available to Indian users at amazing price points.
The search page on www.mobikwik.com gives a lot of options(plans/offers/topup) and you can select the best for yourself, pay using credit/debit card/itz cash and recharge instantly.There are no PINs and you can recharge for any amount you want to.
You can also get recharge in single click if you have enough mobikwik balance. Mobikwik balance is a virtual e-wallet where you can store money and use it to recharge through SMS or a phone call or simply on the web. You can also sign up for a kwikplan : 400 , 700 or 1000 rupees per month. Kwikplan is for lazy users who dont want to recharge every month. Mobikwik does it automatically for you , every month!
Mobikwik's approach to mobile services is very fresh , at least for the Indian market. I dont recall any other Indian website having a Customer Care link on the home page. The support resolution is also very fast, which means your money is safe when you transact at mobikwik. The team is a strong mix of senior alumni of IIT/NID which is another reason I trust their product. Mobikwik team writes a regular blog at http://mobikwik.wordpress.com .
I certainly hope to hear more from mobikwik.com in future , especially in mobile application space.